"Jerry Seinfeld will promote Bee Movie within Bee Movie"- Josh Shin
There certainly were far too many promotions for Bee Movie. Cross-promotional (pollinated, yuk yuk) ads for laptops, and Seinfeld's head popping up everywhere, combine this with a lot of negative press/reviews, and the bar was set low for Bee Movie.
It wasn't spectacular. But it was worth a rental. End of review...
The animation is as good as most films out these days, and some of the imagined goings'on inside a bee hive were pretty cool. There were quite a few jokes, especially in the form of back and forth zings that were funny. It all was kind of neat and clean, and small.
The biggest problem was sometimes it felt like Seinfeld suddenly remembered it was a kids movie, and pushed things to be far too simplified, instead of finding a good balance. The plot was also a little choppy; needing smoothing out. Theres no need to describe more, most animated films these days fall into the categories of somewhat enjoyable to fantastic, rarely a full blown dud in the bunch. Bee Movie meets the middle of the road mark.
It gets kudos for ending the film with a cover of one of my favorite beatle's songs, "Here comes the sun".
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